Money Is a Language. We Translate it.
Our Mission
is to empower Black communities to understand money, change financial behaviors, and build generational wealth- without shame, exclusion or intimidation
It’s All About The Kids
Streets Teaches Money is a culturally responsive financial literacy platform that uses behavioral finance and Hip-Hop culture to empower Black youth and families to build generational wealth.
At Streets Teaches Money
We Offer Premium Services!
Why Streets Teaches Money Exists
Streets Teaches Money was created to translate financial systems, not lecture about them.
Meet the Founder & Author
Born and raised in New York City and rooted in East Harlem, Jordan Lovell brings over a decade of experience in Fortune 100 financial institutions and the nonprofit sector. As a Black woman navigating corporate finance spaces where her community was absent from the conversation, she turned lived experience into action.
Jordan's work focuses on behavioral finance, cultural translation, and economic empowerment-bringing institutional knowledge back to the community in accessible, meaningful ways.
Jordan Lovell, MBA
Behavioral Finance Analyst | Author | Financial Literacy Advocate
Streets Teaches Money:
How to Build Wealth in 5 Weeks by Listening to Hip-Hop
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Scared Money Don't Make Money /
Money Management: Risk VS Reward
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Our Approach
This model builds understanding, confidence, and long-term behavior change.
We combine:
BEHAVIORIAL FINANCE
How people really make money decisions
HIP-HOP LYRICS & CULTURE
Translation, relevance, engagement
REAL-WORLD APPLICATIONS
Banking, budgeting, credit, investing
INTERGENERATIONAL DIALOGUE
Parents + youth learning together